Doing the Job Right vs. Doing the Right Job
As consultants, we pride ourselves on being technically competent and on knowing how to do a job right. As you progress through your career, you may be dismayed to learn that "Doing the Job Right" is less than half of what you need for success! What's more important? Doing the Right Job! Many consultants and technical professionals fail to understand that doing a good job, by itself, is not enough to ensure your success. The most important part of a consulting or any customer-serving role is to understand and satisfy your client's needs.
Michael Wilkinson, Managing Director for Leadership Strategies, Inc., shares a difficult experience that brought this concept home for him...
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